Online video platform Brightcove has launched its Alliance platform, a new network made up of more than 90 partners offering more video services, such as advertising networks and server technologies, social media and community building, and analytics and audience measurement, MediaWeek reported Monday.

Current customers will be able to access the new integrated technologies and services through Brightcove's Web site.

The company's new network of partners makes more video capabilities possible, MediaWeek reported.

"Video is pervasive on the Web and website producers and operators are faced with an increasingly complex set of requirements and challenges to operate successful online video initiatives," said Jeremy Allaire, Brightcove chairman and chief executive officer, according to IT News Online. "Our fast-growing network of Brightcove Alliance partners extends the possibilities of online video for organizations regardless of their size or market. The Brightcove Alliance helps our customers grow their businesses and expand the role of online video on the Web, while empowering our partners to create new innovations in online video.