A newspaper in Monmouth County, New Jersey, United States is thriving, not because it has found the best solutions online and across platforms, but instead because it "aggressively ignores" the Internet, The New York Times reported Sunday.

The TriCityNews is profitable in the double digits and has been growing by about 10 percent each year since its launch, in 1999. It has also recently published its biggest issue ever.

"I don't understand how putting content on the Web would do anything but help destroy our paper. Why should we give our readers any incentive whatsoever to not look at our content along with our advertisements, a large number of which are beautiful and cheap full-page ads?" Dan Jacobson, owner and publisher of the TriCityNews, told The New York Times.

Although Jacobson's newspaper is small, with just 3.5 employees (the half-timer is in charge of circulation) and a print run of 10,000, the TriCityNews has reliable advertisers and a set rate, which means almost anyone who wants to can advertise. Six columnists also write for the newspaper, in more of a blog style, and no one is working for sales commissions, The New York Times points out.

"There may come a time when the Web is all there is, and we will try to adapt,"Jacobson told The New York Times, "and if we don't, well, hey, we had a great run. But right now, the Web makes no business sense for us."