Daytime is the prime time for online video, according to Nielsen Online's October VideoCensus report.

About 65 percent of online video viewers streamed at least one piece of content in October, during the traditional nine-to-five working hours in weekdays, compared to 51 percent who did so on weekends from 6 a.m. to 8 p.m., Media Week reported.

One of the catalysts for the heavy concentration during working hours is that 96 percent of those people have broadband access, said Nielsen.

The third most popular streaming time is 5 p.m. to 8 p.m., Monday through Friday, when 49 percent of online viewers streamed at least one clip in October.

The traditional TV prime-time (8 p.m. to 11 p.m.) during weekdays also ranked high, with 43 percent of viewers watching video online during that time, Media Week reported.

Although the average online video viewer seems to be consuming longer, the overall universe seems to reach the plateau, according to Nielsen Online's latest VideoCensus report. The number of total viewers dropped slightly from 124,023 million uniques in September to 120,711 million in October, while the total number of video streams remained flat.

However, average time spent per viewer was up by 10 percent, from 156.4 minutes in September to 171.7 in October, according to Media Week.