Newspaper insert magazine Parade added 71 new newspaper partners this year to its national distribution, an additional circulation of 2.42 million, MediaPost reported Tuesday.

The magazine's total circulation is now at 33 million, and Conde Nast-owned Parade claims it has a readership of 73 million. It is now inserted into 470 newspapers across the United States.

Of the 71 new newspapers, including the Napa Valley Register (California), Sioux City Journal (Iowa) and Journal Star (Lincoln, Nebraska), Parade stated that 53 of them switched from USA Weekend, another top newspaper insert magazine, according to MediaPost.

Most of the new partners are in smaller cities and towns, which are "faring surprisingly well" in terms of circulation and ad revenue, compared to their larger metro daily counterparts, MediaPost reported.