WAN-IFRA

Shaping the Future of the Newspaper

Date

Fri - 25.05.2012


Free paper reduces printing schedule, expands circulation

Free paper reduces printing schedule, expands circulation

A North Carolina newspaper, launched in 2007, has decreased its printing schedule from five days a week to three, in order to cut down on costs, the Winston-Salem Journal reported Friday.

The Messenger, based in Mount Airy, North Carolina, will be home-delivered on Sundays, Wednesdays and Fridays, and will no longer be printed on Tuesdays or Thursdays.

"All businesses are making tough choices on how best to serve their customers. And these are the choices that we made that we believe will best fit the needs of readers and advertisers in Surry County," Messenger Editor Rebel Good told the Journal.

The Messenger was launched in July 2007, and then published Monday through Friday, with a circulation of about 7,500. In September 2008, it stopped publishing on Mondays, and instead began publishing a tabloid-style paper on Sundays, and expanded delivery. The newspaper will now also be printed in tabloid format each day. and delivery will be expanded to 11,00 homes. Sunday circulation is expected to reach 20,000, the Journal reported.

The paper caused a stir when it first launched, as many employees from rival papers The Mount Airy News and The Tribune left to work at The Messenger. The papers' owner filed a lawsuit against The Messenger that stated the paper had taken information and important employees from them, according to the Journal.

Author

Leah McBride Mensching

Date

2009-01-23 23:10

Shaping the Future of the Newspaper


© 2012 WAN-IFRA - World Association of Newspapers and News Publishers

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