WAN-IFRA

Shaping the Future of the Newspaper

Date

Wed - 23.05.2012


Study: Young readers will read newspapers

Study: Young readers will read newspapers

Although many young adults currently get much of their news from across the Web, especially social networking sites like Facebook, they will likely switch to newspapers and other traditional media in the next five years, a new study from the University of Texas states, DC Politics Examiner reported Sunday.

The number ofuniversity-educated adults between ages 18 and 29 in the United States who read a newspaper regularly will likely go up from the current 14 percent to 41 percent in 2013, according to the study.

As newspaper readership rises, network television news is also expected to go up, from 36 percent now, to 63 percent in 2013. Meanwhile online news is also expected to see a rise in users, from 58 percent today to 71 percent, the study reported, according to DC Politics Examiner.

Seth C. Lewis, the author of the study, said that young adults see reading newspapers as a positive activity, which points to the fact that "print is by no means dead," he told DC Politics Examiner.

The study also found that young readers are turned off by shorter, less in-depth reports. "Thus, instead of trying to be all things to all young people, newspapers should begin trying to woo those young adults already inclined to becoming future readers," Lewis told DC Politics Examiner.

Author

Leah McBride Mensching

Date

2009-01-26 23:23

Shaping the Future of the Newspaper


© 2012 WAN-IFRA - World Association of Newspapers and News Publishers

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