As engagement ads are on the rise, Facebook is now testing a polling ad, which allows marketers to ask users a question and gather responses within the home page unit, Media Post reported.

In addition, users can view the results and the responses of friends.

CareerBuilder is the first advertiser to use the new ad, tying it into a Super Bowl campaign. It asks Facebook users to predict which team is going to win as a lead-in to the 60-second TV spots airing during the third quarter on Sunday, Media Post reported.

CareerBuilder.com also plans to run another poll after the game, asking members which part of the ad was their favourite. It has previously run engagement ads on Facebook, inviting users to become a fan of its recruitment.

Besides that, some engagement ads also support commenting, giving a virtual gift and RSVPing to an event.

According to a Facebook spokesperson, the polling ads will be generally ready in the next few months, Media Post reported.