The Financial Times has unveiled a new mobile Web site, but has not yet decided on a business model for the new site, paidContent UK reported Tuesday.

Although users accessing the site via their personal computers must subscribe to read more than 20 articles, like the old FT mobile site, the new one allows readers to view everything but one column for free "for the time being," according to FT.

"We've integrated the site with Bango to identify users as they come through. We're keeping our option open in terms of business model - we could go down the micropayment route, we could keep the content free or we could do ad-supported," Steven Pinches, FT product manager, told paidContent UK.

Currently, the FT mobile site, m.ft.com, runs banner ads. However, advertisers are seeking integrated PC/mobile packages, Pinches said, paidContent UK reported.