The Atlanta Journal-Constitution (AJC) Tuesday announced to launch an integrated ad platform, which provides advertisers with options across its portfolio of digital, print and direct media vehicles.

With the new service, called AJC Media Solutions, "we're now a one-point-of contact solution across digital, print and direct marketing platforms that can help businesses navigate their messaging to the audiences and consumers they seek," said W. Michael Clay, AJC Senior Vice President and Chief Revenue Officer.

The publishing company also unveiled a Web site for marketers who needed to create custom-targeted, cross-channel advertising campaigns.

AJC also reorganized its sales division into a one-point-of contact, who can help clients to buy across all three media platforms.

With a platform which brings together three vehicles, it is more effective and cost efficient to reach the right audience and to get more for the same ad dollar, Clay added, according to the company press release.