The New York Times on Tuesday published a "battle plan" for newspapers to survive the migration of advertisers and readers to online, a problem made even worse by the current financial downturn.

Daily newspapers are looking for ways to survive in the short term, and envisioning what business will be like the the future. Experts in varying parts of the industry wrote opinion pieces for The Times laying out their best ideas.

Below is a list of contributors. For the complete version, visit the article on The New York Times Web site:

Nicholas Lemann, dean of Columbia Journalism School: Newspapers need a support system, and it's essential that "we be precise about the social function we need to strengthen, and create and non-doctrinaire about how to strengthen it."

Joel Kramer, chief executive and editor of MinnPost.com: "Rely much more on revenue from readers. Publish a newspaper worth $2 a day, the price of a cup of coffee, and $5 on Sunday. Raise the quality. Make it more in-depth, more analytical, to complement the immediacy of your free Web site, and do not make that deeper, more insightful coverage available for free on the web."

Steven Brill, founder of The American Lawyer magazine, Court TV and Brill's Content: "... papers have to find a way back to being paid."

Geneva Overholser, director of the Annenberg School of Journalism: "I wish that newspaper leaders would step back from making indiscriminate staff and news-hole cuts and rethink their focus. First, look around the community to see who is doing good information-gathering and sharing ... Then ask, what needs are not being met? And what can my paper alone do best?"

Craig Newmark, founder of craigslist.org: "First, new media, particularly blogging, and traditional newspapers are already blurring together. Second, some things don't change. There will always be a need for fact checking and the courage to 'speak truth to power' -- whether this is being done by new or old media."

Andrew Keen, author of "The Cult of the Amateur": "I am confident that the next big thing on the Internet -- Web 3.0 if you like -- will be a layer of professionally curated information sitting on top of the amateur Web 2.0 layer. Rather than slithering into the democratic swamp of crowd-generated content, smart local publishers should focus on their core expertise -- the organization and curation of information by professionals."

Edward M. Fouhy, founding director of the Pew Center for Civic Journalism and founding editor of Stateline.org: "Economic models? There's no one size fits all."

Rick Rodrigues, former editor of The Sacramento Bee: "Among the best bets for adhering to traditional journalistic standards will be smaller, already-established newspapers that can expand their local influence."