In a bid to weather plummeting ad revenues and falling print readership, UK newspapers are adopting a variety of tactics. These changes come in a variety of forms, including improving online editions and Web site designs.

In the United Kingdom, the Ipswich daily Evening Star, owned by Archant Suffolk, has made over its Web site, EveningStar24. The Evening Star's sister title, the East Anglian Daily Times is also expected to follow suit in the coming months, holdthefrontpage.co.uk reported Friday.

Archant Suffolk is instituting the online edition concept, in which the newspaper will run four timed editions on its Web site each day, Mark Heath, online news editor for Archant Suffolk, told holdthefrontpage.co.uk.

Besides a more attractive Web site that features more video, various sections that underline positive business news to attract business readership have also been introduced, he said.

Sites also facilitate more readership through a new comment board that informs readers on the events encouraging the most debate, and also invites their feedback.

The What's On Web site looks more compact, carries movie trailers and is now easier to navigate as well, according to holdthefrontpage.co.uk.