Mobile technology company Ericsson has unveiled a new social networking portfolio for its network operators aimed at allowing user-generated content to be shared across networks, Telecompaper reported Monday.

The Pixl8r initiative is an open-standard solution and allows real time interaction between photo sharing sites, enable mobile customers to share social media across operator portals and receive notification of friends' activities via text message. The other initiative, the Social Media Portal, aids operators in delivering a social networking service compatible to the Pixl8r.

Subscribers can access and post to "diverse Internet communities," and their content is backed up on a community portal, according to Telecompaper.

According to a release from Ericsson, posted by CNNMoney.com, the solution does not require client downloads and "offers significant opportunities for advertising revenues from both mobile and fixed portals, reduces churn and improves brand positioning. It increases data traffic such as MMS, video calling and web portal traffic."