Digital marketing company Sinotech Group and global media sales company Publicitas have agreed to merge Publicitas' Chinese Digital consulting business, called Publicitas (Beijing) Media Consulting Company Ltd., into the SinoTech Group, Publicitas announced Monday.

Switzerland-based Publicitas stated that the merger will allow the two companies to offer clients a wider range of IT tools to monetise Web and print content.

The two companies recently announced that they are working together to provide Internet advertising sales to some leading sites in India and abroad, according to Publicitas.

As online publishers and advertisers increasingly use technology to for digital efficiency, both companies see more opportunities in Chinese digital marketing, according to the Publicitas statement.