After user backlash erupted following Facebook's revision of its terms of service, the social networking site on Wednesday morning announced it would "return to its previous terms" until all issues could be resolved.
A notice posted on users' Facebook home pages stated:
"Over the past couple of days, we received a lot of questions and comments about the changes and what they mean for people and their information. Based on this feedback, we have decided to return to our previous terms of use while we resolve the issues that people have raised," Facebook founder and CEO Mark Zuckerberg stated Wednesday on the Facebook Blog.
Facebook will now take a "new approach" to creating terms, Zuckerberg stated, and in the future, the terms will "be a substantial revision from where we are now. It will reflect the principles I described yesterday around how people share and control their information, and it will be written clearly in language everyone can understand. Since this will be the governing document that we'll all live by, Facebook users will have a lot of input in crafting these terms."
When the terms were updated at the beginning of the month, Facebook took out a provision stating that users may delete their content from the site at any time, and when they do so, the license expires. In place of that provision, new language was added stating that the site "would retain users' content and licenses after an account was terminated." The changes were not discovered by most until Sunday, when the Consumerist blog, part of advocacy group the Consumers Union, reported on them.
Facebook created a group page called "Facebook Bill of Rights and Responsibilities," and have asked the 30,000 users that have already joined to come up with ideas. So far, they've come up with more than 4,000 of them, Business Week reported.
Some main themes include: "clearly notify users of changes to the agreement," "more safeguards for photo privacy," "a nurturing community for artists and musicians," and "plain language about what Facebook can do with user data," according to Business Week.
According to CNet, companies in the current era need transparency more than ever. The alternative to transparency, the report states, is "damage control."
"In the Internet Age, companies need to assume that any changes they make to policies, procedures, etc. will become public, and act accordingly. It's no longer a matter of what is legally required to be divulged, but what is socially responsible to divulge," the CNet article states.


