WAN-IFRA

Shaping the Future of the Newspaper

Date

Fri - 25.05.2012


Detroit newspapers to trial e-reader distribution

Detroit newspapers to trial e-reader distribution

As part of a online focused strategy, Detroit Media Partnership newspapers, The Detroit News and Detroit Free Press, will launch a trial distribution of the papers on electronic readers through a partnership with Plastic Logic, Newspapers & Technology reported.

The papers, which currently print more than 470,000 weekday copies, will combine and be released as one 32 page electronic section. The Plastic Logic readers operate on a 8 by 11 inch display and are not to be commercially released until 2010.

Detroit Media Partnership chief executive officer Dave Hunke disclosed the company's plan to work with Plastic Logic to offer a lease arrangement of the e-readers to consumers. DMP has sourced 100 of the readers for evaluation, according to Newspapers & Technology.

In December, DMP reduced home delivery of the two papers to Thursday, Friday and Sunday, choosing to focus its resources on online distribution.

Author

Leah McBride Mensching

Date

2009-03-17 15:50

Shaping the Future of the Newspaper


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