A report on NPR's radio show On the Media details how papers that cater to growing immigrant populations are reporting wide readership despite the bleak financial climate.

On the Media's Brooke Gladstone interviewed Alberto Vourvoulias, the executive editor of the Spanish-language newspaper El Diario La Prensa, based in New York, who explained that the paper has been the fastest-growing newspaper in America two out of the last three years.

Vourvoulias credits El Diario's success partly due to the fact that the majority of its readers don't have desk jobs "which means they don't spend all day in front of a monitor checking up on Web sites to see what the latest news is," making a print edition of a paper a more convenient choice for El Diario's readers.

Another way that El Diario breaks the traditional newspaper mold is that it isn't separated into the usual international, national and local desks. The paper treats both local and international stories the same way, serving the immigrant communities in New York that have links to different communities in Latin America.

Vourvoulias told On the Media that the major difference between ethnic papers and mainstream newspapers is that "most English language newspapers have tried to reach out to a very broad suburban middle-class audience, and as a result of that, working-class Americans have been left out of the coverage equation."

El Diario de La Prensa not only addresses the working class readership but also neighbourhoods where there is no coverage from the English language press. Vourvoulias told NPR the paper attempts to cover these areas that are absent from the pages of major newspapers.