Google and the European Pressphoto Agency reached an agreement Tuesday in which Google will display EPA content on Google News, enabling users to find original content from the eight national news agencies that own the EPA, The Economic Times reported Wednesday. Online services are available from Epa's eleven shareholding agencies.

"EPA, the participating agencies and Google will benefit from the monetisation of our original articles and photos hosted by Google, and users will benefit from the user-friendly approach to this type of display of news agency content," said Jörg Schierenbeck, managing director of EPA, The Times reported.

Before the agreement, Google News many times would show the same news agency content many times, with links to different sites, said Josh Cohen, business product manager of Google News. "Thanks to the agreement with EPA, Google News will now be able to link directly to the original article, on a page hosted by Google."

The EPA articles and photos will also show links to other Web sites where the same articles appear, The Times reported.

"The importance of this agreement is that the news agencies are recognised for the original content they create, and can generate new revenue through the advertising revenue share split with Google for all hosted articles on Google News," said Walter Grolimund, chairman of EPA's supervisory board, according to The Times.