A recent poll of newspaper publishers showed that top executives see product and audience development to be the most important growth strategies for the next five years. The World Association of Newspapers will host a week-long study tour to inspire new revenue-making and audience building with targeted print and digital product strategies in Denver, Colorado, Silicon Valley, Los Angeles and Bakersfield, California.

Participants will learn from the most successful product and audience development companies from the Rocky Mountains and westward including Yahoo!, Adify, the Denver Post, Printcasting.com, ASTECH InterMedia, Media Management Center, Hewlett Packard, and the Bakersfield Californian. All told, the presentations will cover all links on the value chain of developing products and audience, including editorial, advertising, marketing, research, business development, management, production and distribution.

The WAN Shaping the Future of the Newspaper tour to the American West, from 26 April to 1 May, will examine new revenue-making and audience building products from a variety of successful media companies in Colorado and California.

The American West tour details can be found at:
http://www.wan-press.org/usstudytour2009/programme.php