Four major players in French radio broadcasting will unite as Bureau de la radio, to "promote the medium and lobby government and advertisers," followthemedia.com reported Monday.

The four members, which own nearly all the national private radio channels, include RTL, NRJ Group, Lagardère Active and NextRadioTV.

The group would like to raise the ceiling on the 1994 ownership caps that were set to make sure that radio broadcasting did not get concentrated in a few hands. Radio Bureau is modelled on the American Radio Advertising Bureau, and replaces the Independent Trade Union of Private Radio Régies, according to followthemedia.