WAN-IFRA

Shaping the Future of the Newspaper

Date

Thu - 24.05.2012


El Paí­s increases price

El Paí­s increases price

Prominent Spanish daily newspaper, El País on Monday announced it will increase its cover price by 9.1 percent to €1.20 for its Monday to Saturday editions, Reuters reported.

Media group Prisa, which publishes the left leaning newspaper, left the price of the Sunday edition unchanged at €2.20. The move marks an attempt to offset the financial impact of the global recession and the subsequent decline in advertising revenue for newspapers.

"The increase will allow us to guarantee readers the news quality they demand and undertake future projects under a difficult backdrop given the world economic crisis and falls in advertising," the paper's front page announced, according to Reuters.

Author

Leah McBride Mensching

Date

2009-03-30 21:45

Shaping the Future of the Newspaper


© 2012 WAN-IFRA - World Association of Newspapers and News Publishers

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