The International Herald Tribune on Monday relaunched its Web site under the new Web address global.nytimes.com, and added "The Global Edition of The New York Times" under its masthead, emphasising its link to its parent company, Times Co. Global.nytimes.com will aim to combine "the international voice of the IHT with the worldwide breadth of reporting of The Times and the digital expertise of NYTimes.com," the company announced in a press release posted by MarketWatch.

The International Herald Tribune is the global edition of The New York Times. IHT.com now automatically redirects to global.nytimes.com and NYTimes.com users can set the Global Edition site as their preferred home page. The collaboration also features a new service, "Today's Headlines Global Edition," a twice daily e-mail service for both European and Asian morning editions.

The new format and Web site collaboration will make use of its bureaux around the world to be updated 24 hours a day, add business news from Reuters and allow for new avenues of revenue, according to the press release. The IHT's print edition has also been redesigned, and now uses a Cheltenham typeface.

"The new online Global Edition and the new-look newspaper have generated a wealth of new opportunities for advertisers looking to reach our influential, international audience. From a range of advanced user targeting options on global.nytimes.com to new larger premium advertising positions on the superbly designed front and back pages of the IHT - this double launch really is fantastic news for The New York Times Media Group's international advertisers," Jean Christophe Demarta, international advertising director for The New York Times Media Group, stated in the press release.