WAN-IFRA

Shaping the Future of the Newspaper

Date

Wed - 23.05.2012


Video booms on newspaper Web sites

Video booms on newspaper Web sites

A survey of 187 U.S. online newspapers conducted by online video content provider Brightcove reveals a boom in video uploads and activity last year, MediaPost reported. Brightcove's platform reported a growth of 452 uploads per month, an impressive overall increase of 1,500 percent.

The survey also showed an increase of video streaming by 35 percent and a 700 percent increase in pages that contain videos. Brightcove found that the most popular format for online videos is an ad format that in contained in a 300x250 banner which shows a 30-second video. The popularity of these videos is said to be linked to "lower production costs, higher-quality video and the gradual consumer shift from print and broadcast media to online outlets, according to MediaPost.

Author

Leah McBride Mensching

Date

2009-04-09 10:34

Shaping the Future of the Newspaper


© 2012 WAN-IFRA - World Association of Newspapers and News Publishers

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