Cox Enterprises plans to partner its network provider Adify with its online ad site AutoTrader.com paidContent.org reported.

The partnership is intended to take advantage of the holes in the car advertising market as well as bring together 40 of Cox Media's local sites, including AskPatty.com, AutoMart.com and GreenCar.com. Cox hopes to appeal to the struggling automobile industry by offering low cost, consumer-targeted advertising.

Cox Enterprises has also made a bid to buy up shares it doesn't yet own in Cox radio.

The restructuring decisions were made after recent news that News-Journal Corp. may be trying to sever its ties with Cox by filing bankruptcy.