The New York Times has enforced a second price hike within the last 12 months as it attempts to counter the industry wide decline in advertising revenue. The weekday and Sunday editions have been given a 33 percent price rise from US$1.50 to $2. This hike comes just 11 months after the Times last increased its price, The Associated Press reported.

The price of the Sunday edition will be up $1, to $6 for the national edition and $5 for the New York edition.