While the UK Evening Standard celebrated its new design by giving away 650,000 free papers, the free daily thelondonpaper relaunched its Web site, Brand Republic reported.

The updated site is more interactive, giving users options to leave comments or reviews. The site also includes a connection to Facebook, which streams users' inputs to the site through a Facebook newsfeed. Changes were made after "extensive consumer research," and will also benefit advertisers, said Stefano Hatfield, editor of thelondonpaper.