The New York Times on Tuesday unveiled its "Times Wire," an up to the minute live feed of the newspapers articles and blogs as they are published, AFP reported Wednesday.

Users of Times Wire can select which aspects of the newspaper's content the live feed will present to them, allowing the reader to focus on the topics of their choosing. The live feed will then link the reader to the nytimes.com article.

The Times Wire service also utilises an updated photo gallery.

Denise Warren, the general manager of NYTimes.com, described Times Wire as a way for the newspapers online service to, "meet our audiences' desire for quality news and information on demand" and to give users "a more personalized news experience," AFP reported.

According to Nielsen Online figures out last month, NYTimes.com is the leading U.S. newspaper Web site, with 20.1 million unique visitors for the month of March.

In addition to Times Wire, the newspaper also this week unveiled its newest application, Times Reader 2.0. The application allows the reader to download the daily newspaper in a more pleasant format than on the newspaper's Web site, as it allows users to access the downloaded newspaper without an Internet connection, according to AFP. It also provides unique online interaction opportunities, such as filling in the daily crossword on the screen.