The U.S.-based company Kachingke is proposing a "half-way house" solution to generating income from online content AllMediaScotland reported.

Amidst a mounting debate over whether online content should be paid for, Kachingle is offering a way for sites to make up for insufficient ad revenue by inviting users to pay a minimal monthly subscription to sites bearing the Kachingle logo. In turn, sites displaying the company's logo are compensated by Kachingle on a monthly basis, according to the number off subscribing users that visit their site.

Sites posting the logo are eligible for remuneration only if subscribing users click on Kachingle's "medallion" logo, as a way of verifying that the content is worthy of financial compensation, according to AllMediaScotland.

The launch of the programme has been delayed following a overwhelming response and interest on the part of newspaper publishers. Cynthis Typaldos, the founder of Kachingle, explained the company "needed to make sure our initial system could scale to hundreds of thousands of active users" before launching, AllMediaScotland reported.

Typaldos said "hundreds of content sites have 'applied' to be part of the launch." Interested parties include outlets such as cable TV, public broadcasting, newspapers and blogs.