WAN-IFRA

Shaping the Future of the Newspaper

Date

Thu - 24.05.2012


MediaNews Group to charge for 'premium' online content

MediaNews Group to charge for 'premium' online content

The Salt Lake Tribune will begin to charge for some online content, The Salt Lake Tribune reported. The decision comes after the Tribune's parent company, MediaNews Group, said putting its print content on the Web for free is "an injustice to paying subscribers and creates perceptions that printed news and information have no value."

In a memo sent to employees by MediaNews Group, the company explained it will be making a shift from putting all printed content online to offering "premium" online content that differs from the print edition.

MediaNews President Jody Lodovic, said the company's strategy is "about creating a different audience online (and)...about creating options for people getting their news in different ways."

There is no launch date or consumer cost projection for the plan as of yet, although it is speculated that "bundle" packages could be offered, such as a combined online and print package, involving reduced printing and home delivery schedules, The Tribune reported.

Author

Leah McBride Mensching

Date

2009-05-15 11:22

Shaping the Future of the Newspaper


© 2012 WAN-IFRA - World Association of Newspapers and News Publishers

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