Digital analyst comScore Wednesday released the results of study examining the user demographic of British newspaper Web sites, finding a majority of visitors were from outside Britain, the British Computer Society reported Friday.

The results found that 75 percent of online readers of the Daily Mail, two thirds of FT.com visitors and 57 percent of Guardian.co.uk users were international.

"Traditional UK newspaper brands have proven to be very popular online, both here in the UK and around the world. Whether or not these titles choose to switch to subscription-based models, at the possible expense of audience attrition, remains to be seen. However, we can be certain that the online medium has enabled UK newspapers to attract substantial incremental readership from other countries - audiences that were not nearly as accessible in the days of print-only publications," Mike Read, senior vice president and managing director of comScore Europe, stated in the report.

The study also found the predominant users of newspaper Web sites were under 45, with 63 percent of the online readers hailing from this age group.