In an interview with Fox News' Liz Clayman, Digg's CEO Jay Adelson said the company is counting 1.5 billion hits of its Digg buttons on a wide variety of Web sites every month, and those figures are growing by 100 to 200 million per month, paidContent reported.

The company also hopes to be "targeting profitability this year" and projects profits once it starts generating ad revenue. "Media buyers like our space" Adelson said in the interview, adding that Digg's ads sell for as much as 10 to 20 percent more than they would in the domain of social media.

Adelson also described his companies role in helping struggling newspapers attract visitors to their sites, which in part takes the form of "helping them to understand how to leverage all these social technologies to better monetize these users," paidContent reported in an article posted by Reuters.

Along with projected profits to come from ad sales the company has been "fully funded and profitable even before we raised the 28 million" in September of last year, Adelson said.