TruMedia Networks is set to launch their sports social media platform, TruFan, today. The site will assemble local sports fans and permit them to interact through posting and commenting on aggregated sports news DMNews reported.

TruMedia's CEO Rafe Anderson commented on the timeliness of the site given the growing gaps in local news coverage saying, "As local content becomes scarce, it will become more valuable."

The site will also allow users to upload videos, stream radio coverage of games, and access up-to-date information concerning their favorite teams. TruFan's business plan counts on revenue through merchandising, advertising, ticketing, blog sponsorships, and e-mail marketing.