A campaign to increase readership of the Zimbabwean has been awarded for its billboard advertisements which were printed on Zimbabwe's paper money the Media Guardian reported.

The Zimbabwean, which has been critical of Robert Mugabe's politics, intended the campaign to call attention to the grim state of affairs in the country. Slogans appearing on the posters included, "It's cheaper to print this on money than on paper", "Thanks to Mugabe this money is wallpaper," and "Z$250,000,000 cannot buy the paper to print this poster on."

The ads also bring attention to the financial state of the newspaper, which is forced to pay a 55 percent "luxury import" tax in order to bring the paper, which is published in the UK and South Africa, into Zimbabwe. Due to soaring prices, the paper has engaged is seeking alternative sources of funding through sales in other countries.

The ads, which are the brain child of the South African TBWA/Hunt/Lascaris/Johannesburg agency, were awarded the Cannes Lions Grand Prix award for outdoor advertising.