Macy's Inc. has halved the its print advertising spending since 2005, according to analysis by newspaper industry blog Newsosaur, The Portland Business Journal reported on Monday.

The Cincinnati base department store chain and the now amalgamated May Department Stores Co. spent a total of $1.2 billion on newspaper advertising in 2005. In 2008 Macy's, with around 800 stores according to paidContent.org, spent just $582.2 million on newspaper ads, Alan Mutter blogged, referencing data from TNS Media Intelligence.

Macy's still had the largest print advertising expenditure for retailers across the U.S. last year and was the second largest total newspaper advertiser after Verizon with $682 million, according to the TNS data.