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Tech writer's tweets suggest targeted advertising for Twitter

Tech writer's tweets suggest targeted advertising for Twitter

New York Times technology reporter Saul Hansell has been trying out a system of monitoring Tweets and generating appropriate advertisements on Twitter, suggesting this may be a viable method for Twitter to turn a profit, reported.

Twitter's CEOs have announced the formulation of a business plan to make the site profitable, though details regarding such projects have yet to be divulged. While ad targeting is not a confirmed element of the new business plan, Gawker's Ryan Tate seemed confident in the benefits of targeting users' interests, saying the advertising trend as a concept is "sound," referring to Google's use of user data as a "cash cow."

The success of the plan, Tate pointed out, hinges on whether Twitter "can find a way to show the text ads unobstrusively."


Leah McBride Mensching


2009-07-20 18:13

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