Orange County's Times and Register will publish a weekly ad supplement in their paper starting Friday August 28, The Los Angeles Times reported.

The supplement, called the OCSaver/Local Values, will also be included in 25 of the Register's regional editions as well as Hoy Fin de Semana, the Times' Spanish-language title. The supplement will also be sent in the mail to certain neighborhoods, making the ads accessible to non-subscribers of the papers.

The Register's publisher, Terry Horne commented on the circulation of the new supplement saying, "the combined OCSaver/Local Values distribution program will have access to nearly 1 million Orange County households".

The launch of the ad supplement comes after a recent study which reported that the vast majority of newspaper readers consult ad inserts.