Mochi Media launched Mochi Coins Tuesday, to take advantage of the growing opportunity for micro-transactions, Cnet reported Monday. This follows the recent release of a comScore study showing that the online gaming audience grew 22 percent in the United States since last year, reaching 87 million in May.

According to the study, the development of sophistication and interactivity of Flash games has closed the gap with traditional console games, the game sales of which have dropped 31 percent from June last year.

"This shows that there is a huge market there that has big numbers in terms of users and time spent that can now inject serious cash via micro-transactions," the CNet article stated.

Mochi Coins lets developers and game portals earn real money from Flash games by allowing users to purchase game upgrades and credit though the programme itself via PayPal or credit card.

Like newspapers and other media, Flash games have formerly relied on advertising, as well as licensing, as the primary source of revenue. However, such a model requires an incredibly popular game to generate income.

Micro transactions allow innovation and creativity to be financially progressively rewarded as game developers turn out better products that will attract consumer dollars. This will allow game developers to experiment with the most monetizable functions, CNet reported.