Unique visitors to U.S. newspaper Web sites for the month of June were down on year-to-year evaluations at a number of papers, according to data from Nielsen Online, Editor & Publisher reported.
Declines in Web site visitors were reported at NYTimes.com, The Boston Globe, The Atlanta Journal-Constitution and the New York Post.
However, not all sites were down in traffic, as the Los Angeles Times had a 66 percent increase in visitors from 2008, with 10.2 million uniques on the back of its coverage of Michael Jackson's death.
The decrease may partially be a result of Nielsen's expanded data panels for June. "For some sites," Nielsen stated, "trending of previously reported data with current results may show percentage differences attributable to these products enhancements and should only be compared directionally."
The new panels has allowed Nielsen to expand its coverage ten fold to 30,000 Web sites from 3,000.
Below is Nielsen's list of the top 30 newspaper Web sites for June provided to Editor & Publisher. The sites are ranked by unique users and the year-to-year percentage change.
NYTimes.com -- 17,423,000 -- (-1%)
LA Times -- 10,267,000 -- 66%
USATODAY.com -- 9,597,000 -- 0%
washingtonpost.com -- 9,584,000 -- 6%
Wall Street Journal Online -- 7,485,000 -- 16%
Daily News Online Edition -- 6,994,000 -- 84%
Chicago Tribune -- 4,337,000 -- (-12%)
SFGate.com/San Francisco Chronicle -- 4,321,000 -- 19%
Boston.com -- 4,020,000 -- (-23%)
New York Post -- 3,875,000 -- (-16%)
NJ.com -- 3,155,000 -- 105%
Chicago Sun-Times -- 2,890,000 -- 8%
Newsday -- 2,840,000 -- (-6%)
Politico -- 2,605,000 -- 7%
Atlanta Journal-Constitution -- 2,345,000 -- (-14%)
DallasNews.com - The Dallas Morning News -- 2,199,000 -- (-1%)
The Houston Chronicle -- 2,079,000 -- (-4%)
MercuryNews.com -- 2,051,000 -- 23%
tampabay.com -- 1,995,000 -- 26%
The Washington Times -- 1,994,000 -- 90%
Philly.com -- 1,931,000 -- 71%
MiamiHerald.com -- 1,906,000 -- 54%
Detroit Free Press -- 1,876,000 -- 64%
Azcentral.com -- 1,874,000 -- 16%
Star Tribune -- 1,837,000 -- 0%
The Seattle Times -- 1,826,000 -- (-5%)
KansasCity.com -- 1,705,000 -- 18%
Orlando Sentinel -- 1,704,000 -- 26%
Sun-Sentinel -- 1,560,000 -- 30%
Seattle Post-Intelligencer -- 1,530,000 -- (-21%)

