WAN-IFRA

Shaping the Future of the Newspaper

Date

Wed - 23.05.2012


BBC to team up with four major UK newspapers

BBC to team up with four major UK newspapers

The UK's public broadcasting station, the BBC, will team up with four major national newspapers in order to provide video content for their online editions c21media.net reported.

The videos will be embedded in the sites of the participating papers; The Daily Mail, Daily Telegraph, Guardian, and Independent. Video content will appear along with the papers' own unique content on politics, business, science and technology.

The partnership is included in the BBC's "Project Marquee" which aims to "share content, expertise and technology in the name of public service."

Speaking of the new collaboration as well as the mounting pressure on the BBC to spread its wealth, Guy Ruddle, Telegraph's head of visuals said The Telegraph has "been waiting for the BBC to start sharing its content with us and this is definitely a step in the right direction in promoting partnerships."

Author

Leah McBride Mensching

Date

2009-07-28 19:55

Shaping the Future of the Newspaper


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