A recent survey conducted by top10-broadband.co.uk found that Virgin Media is the top ISP to use Twitter "most effectively," TechWatch.co.uk reported.

Among the top ISPs on the list following Virgin were BT, Vodaphone, TalkTalk and Be. The companies' use of Twitter seems mainly for customer service purposes, which the employ to "defend themselves" on the site against users Tweets complaining about their broadband service.