WAN-IFRA

Shaping the Future of the Newspaper

Date

Fri - 25.05.2012


comScore: U.S. mobile access to news and information rising

comScore: U.S. mobile access to news and information rising

U.S. mobile users are increasingly accessing news and information through their mobile devices, according to comScore, SFN's Winning Mobile Strategies reported.

In January 2009, the number of mobile users who accessed news and information on a monthly basis were up from 36.8 million in January 2008 to 63.2 million, up 71 percent year-over-year.

The growth is even higher in the heavy-usage groups. Those who do so on a weekly basis increased from 10.3 million to 19.3 million, up 87 percent, according to comScore.

The daily users, however, rose from 10.8 million to 22.4 million, up 107 percent, according to the report, Winning Mobile Strategies, released by SFN and the World Association of Newspapers and News Publishers.

Author

Erina Lin

Date

2009-08-17 19:57

Shaping the Future of the Newspaper


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