Cox Media Group Inc. announced on Wednesday the reorganisation of its media businesses that will see contribution to radio, television and newspaper content by the company's editorial staffers.

"This new concept is another step toward fulfilling Cox Media Group's vision of operating as a fully-integrated media company," Sandy Schwartz, president of Cox Media Group, stated in the announcement. "Sharing expertise and best practices across all of our media properties allows us to better serve consumers and advertisers in our changing environment. In addition, each of Cox's media properties will benefit from expanded shared services such as Research, Sales, Digital, Finance, Human Resources and Engineering."
The three separate mediums and their brand names will continue to operate independent news and editorial functions; however, the radio, television and newspaper networks will now share knowledge, talent and resources. Cox hopes the new model will result in increased operating efficiency and cost savings.

At present no jobs will be lost due to the reorganisation.

"We're creating a leadership model to better reflect the reality of today's media marketplace. As the boundaries between traditional and digital media merge, it's important to have leaders in place who can think broadly across the media landscape as they guide our way forward," added Schwartz.

Cox has already undertaken large reorganisation of its media properties. In December the group amalgamated its media businesses and has combined its national advertising firms into the New York based Cox reps.

The new model sees Doug Franklin, a veteran newspaper executive, and Bob Neil, president of Cox Radio, named to new roles of executive vice president, where they will monitor the company's broadcasting and newspaper properties across the United States.