WAN-IFRA

Shaping the Future of the Newspaper

Date

Wed - 23.05.2012


Swiss newspaper sees rise in print circulation

Swiss newspaper sees rise in print circulation

Swiss newspapers have seen a slight rise in circulation of their print editions, according to a recent survey by Swiss advertising media's independent research organisation Remp, Genevalunch.com reported Tuesday.

The survey found there was an overall increase in readership of 0.6 percent, with 92.4 percent of Swiss people over age 14 reading a newspaper "more or less regularly." The study also showed that Swiss circulation for the last 10 years has stood "remarkably stable."
Although Le Matin remains the largest French-language, paid-for newspaper, it has experienced a circulation dip as other French-language papers increase their circulation. Meanwhile, the two free French-language papers dominate with more than 500,000 readers, each more than double that of Le Matin.

The German-language papers experienced similar readership growths. 20 Minuten is the country's most popular paper with 1.4 million readers followed by Blick, with 670,000 and Tages-Anzeiger with 487,000, according to GenevaLunch.

The survey interviewed more than 23,000 people during March and April of this year.

Author

Leah McBride Mensching

Date

2009-09-09 11:22

Shaping the Future of the Newspaper


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