WAN-IFRA

Shaping the Future of the Newspaper

Date

Thu - 24.05.2012


Metro redesign aims for better targeting

Metro redesign aims for better targeting

Metro newspapers in New York, Boston and Philadelphia will sport a new look beginning this month, as the free paper seeks a more sophisticated format and design to better target "the hard-to-reach metropolitan," the paper's editor announced in a press release Thursday.

The new paper will have an oversized masthead, a bolder headline font and will be divided into three basic sections: News, My Metro and Sports. The new format will also feature updated content with contributions from partner news outlets CNN, Self, Fodor`s, Wired, Chow.com, Thrillist, DealBreaker.com, Geeksugar, Lucky, and Flavorpill, according to the press release, posted by Reuters.

"Heightened expert analysis, commentary, powerful pictures and reader views will enhance Metro`s editorial core keeping the news dynamic, fresh and interesting," Tony Metcalf, editor-in-chief of Metro U.S., said in a statement. "Metro is known to innovate, changing print and design history several times, and leading the pack in targeting the hard-to-reach metropolitan. This redesign is the next stage of that."

Author

Leah McBride Mensching

Date

2009-09-11 23:46

Shaping the Future of the Newspaper


© 2012 WAN-IFRA - World Association of Newspapers and News Publishers

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