WAN-IFRA

Shaping the Future of the Newspaper

Date

Wed - 23.05.2012


ABCs: News International's sales were rosy; most UK national papers dropped seriously

ABCs: News International's sales were rosy; most UK national papers dropped seriously

ABCs released its August figures for the United Kingdom. As we could expect, newspaper sales decreased while readers were going out on the beaches. However, quality press seemed to experience harder impact compared to the tabloids, the Guardian reported.

The Sun had its sales up slightly, 7,094 from July. It has only slipped 0.64 percent year-over-year. The News of the World, which is published on Sunday, also put on 16,786 at 3,120,991, a small increase but down 3.94 percent year-over-year.

The Independent on Sunday also put on 414 since July, but had a massive 18.27 percent annual downturn. With the bulk sales taken out, the sales accounted for merely 125,232 copies, according to the Guardian.

On the other hand, Sunday Times had its sales down 26,105 at 1,164,831, but still an 0.72 percent increase over the same period last year.

The Guardian sales declined 17,386 from July, down 6.37 percent from last year, excluding bulk sales. The Times decreased 5.97 percent, while the Telegraph and the Financial Times down 5.37 percent and 5.2 percent, respectively.

The Independent faced the most impact, which lost 1,176 sales from July, and an 18.34 percent decline over the previous year.

In the mid-market, the Daily Mail shrunk 3.86 percent in sales over the previous year, while the Mail on Sunday slipped 27,197 from July and 7.52 percent down since 2008.

The Sunday Observer also lost 12.03 percent year-over-year, while Sunday Telegraph was down 3.17 percent, the Guardian reported.

Author

Erina Lin

Date

2009-09-14 20:04

Shaping the Future of the Newspaper


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