The New-Journal Corp., parent company of Daytona Beach News-Journal, revealed on Tuesday that 39 positions had been cut from the newspaper, the Orlando Sentinel reported Wednesday. This includes the loss of 14 newsroom employees.

The online announcement cited declining advertising revenue as part of the economic downturn as the catalyst for the job cuts.

"We had hoped . . . our ad performance would have started to stabilize by this time, but we have not seen any signs of improvement, yet," said James Hopson, chief executive manager, in an e-mail to employees.

The company, which has been on the market for over a year, has reduced its staff base from nearly 800 in April 2008 to just 483 current employees.