WAN-IFRA

Shaping the Future of the Newspaper

Date

Wed - 23.05.2012


Daily readership remains strong in metro Canada

Daily readership remains strong in metro Canada

More than three-quarters of adults in Canada's biggest markets read a daily newspaper in any one week, reported Mark Fitzgerald Wednesday in an online article for Editor & Publisher magazine.

The data was published Wednesday by NADbank, Inc. (the Newspaper Audience Databank), the principal research arm of the Canadian daily newspaper industry, of which the World Association of Newspapers and News Publishers is a member.

Graphic: NADbank, Inc.

Despite NADBank's report that The Toronto Star is the most-read newspaper in print and online in the Greater Toronto area, its economically-troubled parent company TorStar Corp. felt no spike in the value of its shares in response to the news.

Author

Leah McBride Mensching

Date

2009-09-23 21:44

Shaping the Future of the Newspaper


© 2012 WAN-IFRA - World Association of Newspapers and News Publishers

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