Although they're not where they once were, traditional newspaper and television advertising are making a comeback, News Corporation CEO Rupert Murdoch said at a conference in Tokyo today, Dow Jones reported.

"It may be that (Internet advertising) has become something of a secular trend, but we are seeing newspaper advertising coming back, though not yet to its previous levels," Murdoch said. "Television is still the strongest way to advertise."

Murdoch told conference-goers during a Q&A session that in Australia, News Corp. is seeing some advertising making its way from the Internet back to print newspapers, according to Dow Jones.