Two young German businessmen today announced they will launch the first personalised newspaper in Europe in which subscribers can choose the topics they want in their newspaper, and then receive a paper made up of only those types of articles, Agence France-Presse reported. The content will be culled from large German newspapers, such a Bild and Handelsblatt, as well as non-European titles, like The New York Times.

The newspaper, called niiu, will include both English-language and German-language news, said the entrepreneurs, Hendrik Tiedemann, 27, and Wanja Soeren Oberhof, 23.

Subscribers would pay €1.80, while students would receive a discount and pay €1.20, according to Ziare.com. Although most daily newspapers cost much less (Bild is €0.60, for example), the men said at a press conference that young readers would pay for a personalised news service in exchange for not having to spend time searching for it online.

In the next six months, niiu is hoped to have 5,000 clients in Berlin. It will then be launched throughout Germany.

Oberhof and Tiedemann said they hope the venture will also enable them to offer marketers highly targeted advertising, which rakes in higher CPMs than general, non-targeted ads.

For more about niiu, SFN's next report, Publishing to Targeted Audiences, will be published at the end of this month.