Facebook attracts more highly educated users than MySpace in the United States, and in Canada it is the top social media destination, according to new, unpublished research from Eszter Hargittai, associate professor of communication studies at Northwestern University, CBCnews.ca reported today.

However, the reason Facebook is tops in Canada has nothing to do with education, and likely has more to do with the fact that by the time social networking caught on in Canada, MySpace was "more for teenagers and not taken as seriously." Meanwhile, "Canadian academics who travelled to the U.S. started using Facebook and immigrants who came to large Canadian cities also were Facebook users," Rhonda McEwen, information studies professor at the University of Toronto, suggested to CBCnews.

According to Hargittai, online, people will network with the same people they already know. "Existing social divisions translate online," she said.

And while Facebook was originally started by students, for students, MySpace initially attracted non-students and students alike. As time went by, students and graduates switched to Facebook to be on the same networking site as their peers.

In the United States, Facebook grew by 4 percent to 95.5 million in September, according to the Orlando Business Journal.