The Greenspun Media Group, which owns both the Las Vegas Sun and Las Vegas Weekly, shut down its fledgling television enterprise effective Tuesday, Poynter Online reported Thursday. The project, which according to an earlier story by Poynter, sought to bring newspaper information to non-news readers, lasted a short four months.

The station, called 702.tv after one of Nevada's two area codes, launched July 2, in time for the national switch from analog to digital television in the United States. The station's programming was "reverse-engineered" entirely from Internet capabilities, said Greenspun Interactive President and Editor Rob Curley.

Programming, scheduled to expand to five nights weekly just as the station was shuttered, was apparently modeled after "The Daily Show," Travel Channel, Food Network and E! Recycling, the Las Vegas Sun reported in an early critique.

The seamless integration of newspapers and television is not a new concept or challenge. It was the subject of an extensive Finnish study. Similar attempts have been underway in Canada since at least January. But, in the United States, a full-fledged cross-platform operation within the same media market has been strictly forbidden for nearly a century. Nevertheless, those restrictions were eased a bit in 2007, and are expected to see further modification to adapt to the current technological landscape.